Portraits

Carina Popovici

Carina Popovici is the CEO and co-founder of Art Recognition, an AI company specializing in art authentication, based in Zurich, Switzerland. She is one of the research participants in the WeEco project, an international initiative exploring the experiences of women entrepreneurs in Colombia, Germany, and Switzerland, with a focus on inclusion and exclusion within entrepreneurial ecosystems.

In this video, Carina reflects on building a startup while navigating gendered expectations and care responsibilities, and on confronting doubts around motherhood and entrepreneurship. Her story highlights how entrepreneurship is shaped by the intersection of gender, care responsibilities, and ecosystem expectations.